Proactiv Entertainment expands its live music division in Spain, aiming to strengthen its presence in the market. The move signals growing momentum in the country’s live event scene, according to Pollstar News.
Proactiv Entertainment expands its live music division in Spain, aiming to strengthen its presence in the market. The move signals growing momentum in the country’s live event scene, according to Pollstar News.
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Sony Music Masterworks has acquired a majority stake in Spain-based live event producer and promoter, Proactiv Entertainment. The move aims to expand Sony’s footprint in the European live events market.